21 May The 9 Best Tips for Google Ads in 2019
Google processes 3.8 billion searches every day. With such a large audience, it is only natural that Google Ads, the advertising platform of Google, has become one of the standard tools among marketers today. With this article, we want to give you nine practical tips to get more out of your Google Ads campaigns and achieve the best results with your marketing efforts.
Unfortunately, you’re not the only one who got wind of it. Many people like to access the large data pools and algorithms of the internet giant from California. It’s not for nothing that Google Ads is the business line Google makes the most money with. 85 percent of Google’s revenue comes from Google Ads.
Since Google Ads is more competitive than ever, Cloudwards has written this practical guide on the best tips for Google ads for you. If you’re new to Google Ads, keep reading because weâre going to show you the best tips for Google Ads.
Tip 1: Respect the Quality Score
As we explained in our article on how to promote your business with Google Ads, Google uses the so-called quality score to determine the quality of your ad. Not only does the advertisement play a role, but also the landing page and the keywords you’re betting on. The quality score is relevant because, next to the amount you bid, it decides whether your ad will be shown.
That’s why the advertisement isnât all thatâs important, but also factors such as its relevance and, above all, the benefit for the customer. On top of that, you should think about your landing page. Ideally, youâd design it to be mobile-friendly, with good user experience and your desired conversion target placed in such a way that the conversion rate is high.
Don’t just optimize your ads, but also think about how suitable your landing page is. If you have questions about how to create great landing pages, have a look at our Instapage article.
Tip 2: Use Geotargeting
Google Ads lets you adjust your bids to certain locations. You should use the feature to optimize your bids and save costs.
After all, your goal should be to have a high click-through rate and conversion rate on your ads. On one hand, thatâll improve your quality score and Google will know youâre relevant. On the other hand, adjusting your bids for certain locations will save you money.
Hereâs a short explanation of the click-through rate and conversion rate in case those terms are Greek to you.
The click-through rate is a value that determines how many people click (as a percentage) on your ads. Itâs proportional to the total number of people whoâve seen your ad.
The conversion rate defines the ratio of people who achieve your conversion goal. A conversion goal can be a newsletter subscription, calendar entry, profile creation or a product or service purchase. Ultimately, the issue is whether the person on your website is performing the conversion, or transaction, you want.
If you want to polish up your conversion rate, check out our conversion rate optimization article.
As you know, you pay for clicks on Google, regardless of if theyâre relevant. Conversely, if you improve your click-through rate and conversion rate, only the relevant people will click your ads, and that’s how you save money.
You avoid such unnecessary clicks by using geotargeting. With geotargeting, you can customize your bids for specific geographic areas and increase their relevance.
For example, if you sell ice machines, it’s only logical that you lower the bids in Canada and Alaska because it’s likely that people in those areas won’t need your product as much as people in Florida or California.
Always focus your bids on your customer’s needs to get the best results.
Tip 3: Get Professional Help
Another strategy may be to get help from people who are familiar with Google Ads and have been working in the field longer than you. Adzooma, for example, offers a managed service solution, as well as a software solution, Adzooma Pro, with which you can optimize your Google Ads campaigns.
Tip 4: Take Care of Negative Keywords
Google Ads lets you add negative keywords to your ad groups in addition to the normal ones. With negative keywords, you can exclude topics and tell Google what your ad is not about. The effect of using them is often underestimated. Theyâre a powerful method to break down your target group and eliminate unnecessary costs.
Negative keywords save money in two ways: reducing the number of unnecessary keywords and unnecessary clicks and increasing your advertisementâs quality score by making it more relevant. That means you can lower your bid and pay less per click on average with the same, or better, results.
To add negative keywords to your ad groups, type the keywords you want to exclude and write a minus in front of them. Thatâll ensure that your ads on those keywords wonât go up for auction.
Weâve excluded Wikipedia as a keyword because it makes sense not to advertise to people who are looking for Wikipedia articles. Remember, people who search the internet for certain things always have a certain search intention. That’s what you should orient yourself to with your ads.
Tip 5: Work with Extensions
Extensions are, as the name says, extensions for your ads. Often underestimated, extensions can make a difference. The people who see your ads will decide in a fraction of a second whether theyâll click on them. If they have to make more than two or three clicks to get what they’re looking for, it’s likely they’ll kick off.
Thatâs where extensions come into play. They extend your advertising with useful functions to achieve better conversions and click-through rates. People are more willing to call you or make an appointment with you if they can do so with just one click.
The best thing is that Google Ads…