Here's Why NY Times' (NYT) Marching Ahead of the Industry - Jean Pierre Bansard - Advertisement & Marketing Agency.
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Here’s Why NY Times’ (NYT) Marching Ahead of the Industry

Here’s Why NY Times’ (NYT) Marching Ahead of the Industry

The U.S. newspaper publishing industry has been grappling with declining print readership and advertising revenues for quite some time now. Nevertheless, the industry participants are evolving from being just pure news-content providers and advertisement platforms. In this regard, The New York Times Company NYT has done a commendable job.

Rapid digitization in the core areas of advertising, subscriptions and sales, printing, and distribution services has turned out to be a major source of revenues. Notably, this Zacks Rank #1 (Strong Buy) stock has surged 49.3% in the past six months, outperforming the industry’s rally of 25.9% and the S&P 500’s growth of approximately 15.9%. You can see the complete list of today’s Zacks #1 Rank stocks here.

The New York Times Company has been contemplating new avenues of revenue generation in a bid to counter dwindling print advertising revenues. As readers started thronging the Internet for news, advertisers followed suit, and so did the newspaper companies. Trimmed print operations paved the way for online publications that led to the development of a pay-and-read model.


Notably, the number of paid digital subscribers reached 3,583,000 at the end of first quarter of 2019 — rising 223,000 sequentially and 28.7% year over year. Subscription revenue grew 3.9% principally due to increase in the number of subscriptions to the company’s digital-only products. Revenue from digital-only subscriptions products jumped 15.1%.

Management now projects total subscription revenue in the second quarter to increase in the low to mid-single digits, while digital-only subscription revenue is likely to rise in the mid-teens. The company has set a goal to reach more than 10 million subscriptions by 2025. The New York Times Company is not only gearing up to become an optimum destination for news and information but is also focusing on service journalism, with verticals like Cooking, Watching and Well.

In this regard, it acquired The Wirecutter and its sister site, The Sweethome that recommends technology gear, home products and other consumer services. The company also acquired a digital marketing agency and portfolio company, HelloSociety, from Science Inc. The buyout complements its T Brand Studio that helps in creating digital ad innovation and branded content. Further, it launched digital subscriptions for NYT Cooking, its popular recipe site and app.

The New York Times Company is diversifying business, adding new revenue streams, strengthening balance sheet and restructuring portfolio. It offloaded assets in order to re-focus on its core newspapers and pay more attention to online activities. Other publishing companies such as New Media Investment Group Inc. NEWM, Gannett Co., Inc. GCI and The McClatchy Company MNI are also trying to adapt to different ways of revenue generation.

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Gannett Co., Inc. (GCI) : Free Stock Analysis Report
McClatchy Company (The) (MNI) : Free Stock Analysis Report
The New York Times Company (NYT) : Free Stock Analysis Report
New Media Investment Group Inc. (NEWM) : Free Stock Analysis Report
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