05 Jul Nonprofit Blogging Tips and Why You Need to Blog
Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about its mission and cause without needing to rely on outside sources to help spread the word.
To put this valuable tool into motion for your content marketing plan, I’ll explain the reasons why nonprofits need to blog and the best practices for nonprofit blogs.
Why Your Nonprofit Needs A Blog
Blogging drives traffic to your website and creates content that can be shared.
Unlike large scale businesses, nonprofits operate with limited staff and funding, which makes competing in the digital space a challenge. When deciding on which content marketing platform to focus your efforts, nonprofit blogging has enormous benefits like providing free publicity for your cause, driving traffic to the website and creating content that can be shared by the organization and reshared by supporters. In fact, a report by Hubspot said, “55% of marketers say blog content creation is their top inbound marketing priority.”
Here are more encouraging statistics for creating and maintaining a nonprofit blog on your website, pulled from that same report:
- Marketers who prioritize blogging efforts are 13 times more likely to see positive ROI
- Over its lifetime, one compound blog post creates as much traffic as six decaying posts
- One in 10 blog posts are compounding, meaning organic search increases their traffic over time
Another compelling reason to start a nonprofit blog it circumvents waiting for a journalist or media contact to inquire about newsworthy stories. The blog provides a place for the organization to share current activities, campaigns and events with its audience on its own timeline. Plus, when outside sources do write articles, a blog gives journalists a bonafide source to quote from as well as a link back to.
One of the most significant benefits of maintaining a nonprofit blog is that it drives more traffic to your website and helps Google understands how to rank and categorize your organization, which allows potential supporters and donors find your site more easily in internet searches.
Nonprofit Blogging Provides a Real Connection
A website provides information about a nonprofit’s mission, goals, volunteer opportunities, fundraising efforts and ways the organization makes a difference for its cause.
A nonprofit blog can share the latest news and fundraising campaigns.
By nature, websites are static with multiple pages dedicated to one aspect of the nonprofit. For example an organization may have one page dedicated to its mission and another page dedicated to accepting donations.
A blog is different. It is a living component on a website. By updating your blog regularly, you let search engines like Google know it should keep coming back to look for new content, which helps increase your visibility in search results.
Blog posts also provide timely and in-the-know information that a website cannot, which serves to amplify the overall objectives of a nonprofit’s mission. With the use of text, visuals and video, it also offers a more creative way to connect with your audience. What types of connections can a nonprofit blog create for your organization?
- Spread awareness of your cause
- Establish credibility as an expert
- Build trust with your supporters
- Drive interested people to your mission
- Convert readers into supporters and donors
- Create a space for conversation and learning
What to Write About for Your Nonprofit Blog
A nonprofit blog series allows multiple stories to be told within in organization.
There are multiple ways to come up with ideas for blog topics. To start, make it simple. Begin by writing down the top 10 questions people ask your nonprofit the most often. Then consider ways to turn those questions into a blog post or blog series.
For example, make an inquiry about who benefits from donations to the nonprofit into a blog series that highlights individuals who are the beneficiaries. For a sustainable foods-based charity, this might look like an article on a family whose life has improved from being gifted chickens. For a question that asks how one becomes a volunteer, give a behind-the-scenes view into the life of a volunteer as they start and end their shift.
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- Other nonprofit blog ideas include:
- Milestones and goals
- Progress and achievements
- Upcoming events and conferences
- Fundraising campaigns
- How donations generate an action or create an impact
- Personal stories of those that have benefited from your organization’s work
- Breaking news
- Giving thanks to volunteers and donors
Another way to get inspiration for blog ideas is to use Google Analytics to see what search terms your audience is using while navigating the website. Google Analytics is free to sign up for and provides incredibly useful insights about audience demographics, which social media platform is driving the most traffic and which nonprofit blog posts on your website rank the highest.
The ideas for nonprofit blogging are limitless, but no matter what topic you choose to write about, make sure it adds value to the nonprofit’s mission or its supporters. Moreover, while you want to include best practices for SEO (Search Engine Optimization), don’t sacrifice targeting the search engines for writing an article that will connect authentically with your reader.
Tips for Maintaining a Nonprofit Blog
To make the most of your time and resources, it is essential to develop a content marketing plan and be strategic with articles and target keywords. This is not…