13 Jul m1nd-set signs up as Insights Partner for Wine O’Clock Semi…
INTERNATIONAL. Travel retail research agency m1nd-set will be the Insights Partner for the industry’s first wine seminar taking place on the afternoon of Sunday 29 September 2019, during the TFWA World Exhibition and Conference in Cannes.
As reported, Wine O’Clock, which is being jointly organised by The Moodie Davitt Report and integrated retail marketing agency FILTR, will see several of travel retail’s most prominent wine companies come together to put a spotlight on the category and its potential in the channel.
m1nd-set has now lent its support to the event as Insights Partner. The company said: “m1nd-set, the leading research agency specialised in travel retail, is pleased to be the Insights Partner of the Wine O’Clock seminar by providing key insights about how travellers shop for wine at airports around the world and which are their expectations.
“The presentation will cover the entire shopping journey, including influencing factors in decision making & planning, the role of value & promotions, the importance of assortment, especially local touch and gift packaging, as well as role of the sales staff. Interesting differences in consumer behaviour of different regions will be also highlighted. At the end, participants will receive a fact sheet of key take outs.”
Brand owners representing several key wine-producing nations will participate in and co-sponsor the late afternoon event to be held in the Marta Room at the Hotel Majestic in Cannes before the TFWA Opening Cocktail. Confirmed sponsors of the event include Masi Agricola (representing Italy), Viña Concha y Toro (representing South America) and Distell (representing South Africa).
To register your interest in attending the invite-only event, email [email protected]