31 Aug Searchmetrics Essentials – Review 2019
Starting at $69 per month, Searchmetrics Essentials is a nice all-around search engine optimization (SEO) tool kit. It offers all the basics you’ll need for SEO-focused digital marketing, including a full range of functionality across position monitoring and rankings, keyword research, advertising-focused pay-per click (PPC) research, as well as backlink and social link tracking. However, it lacks some of the advanced features and niceties of our Editors’ Choice contenders.
For one thing, Searchmetrics Essentials doesn’t provide the depth of SEO features and recommendations or the intuitive user experience (UX) of Editors’ Choice tools Moz Pro and SpyFu, or at least not at its comparably priced package. Much of the platform’s most valuable features and tools are reserved for its enterprise tiers, and its position monitoring and rank tracking also fall short of that offered by Editors’ Choice AWR Cloud. Nonetheless, Searchmetrics is a worthwhile option for SMBs that are looking for one tool from which they can monitor search positions and run an effective SEO strategy.
Pricing and Plans
Searchmetrics begins at $69 per month for the Essentials plan, which gives you 10,000 rankings per report, limited access to the Searchmetrics research database, up to two years of visibility history, and keyword rankings incorporating the past two weeks’ worth of data. You can also save $138 by paying $690 annually. After that comes the Searchmetrics Essentials Pro plan, which starts at $149 per month (or $1,490 annually).
On top of the capabilities of the Essentials package, you can further analyze your websites at the subdomain level, see historical keyword rankings for up to four weeks, and access more markets and data with the Essentials Pro Package.
The upper levels of the Searchmetrics product tiers do not have listed prices on the website but the company said pricing “depends on usage” and ranges from $36,000 per year ($3,000 per month) up to $500,000 per year with customized pricing billed annually and with multi-year contract discounts available. These enterprise tiers are more in line with enterprise SEO platforms such as Brightedge, Conductor, and Linkdex. As this roundup is focused on SEO tools for SMBs, we reviewed the Essentials package and did not focus on the extensive premium functionality available at those tiers (the price of which would be far out of reach of the vast majority of small businesses). Searchmetrics does provide details of the additional features available at those tiers. A full tier-by-tier feature breakdown can be found on the pricing page but some of the highlights are as follows:
- Suite Business package: 50,000 rankings per report, advanced research database access, limited access to content performance and competition modules, SEO project management, two years’ worth of keyword discovery data, Google Analytics and Google Search Console integration, and customizable performance dashboards.
- Suite Enterprise package: 100,000 rankings per report, advanced content performance analysis, real-time visibility alerts, Content Composer for Adobe Experience Manager, social engagement analysis, white-label and growth reporting, application programming interface (API) access, page traffic forecasting, and channel and conversion reporting.
- Suite Ultimate package: 200,000 rankings per report, multiple API keys, certification program, advanced onboarding and support, onsite professional training, managed services consulting, and advanced research data and export. The Suite plans also come with integrations to Google Analytics, Adobe Analytics, IBM Digital Analytics, Webtrends, and a number of otther third-party analytics tools.
UX, Position Monitoring, and Keyword Research
Searchmetrics Essentials keeps things simple and straightforward with its user interface (UI). The first thing you see when you log in is a search bar to enter the domain on which you’d like to run an SEO query. Upon entering PCMag.com, I was taken to the home dashboard that gave an overview of the site. Similar to AWR Cloud, the first thing you see is a list of the domain’s current rankings according to Searchmetrics across organic results, paid search, link rank, and social rank. There’s also a breakdown of desktop versus mobile visibility, with green and red percentage changes, though the mobile breakdown is still in beta.
The main dashboard presents an array of quick-hit information serving as a worthy SEO cockpit from which to operate. Scrolling down, there’s an interactive world map showing SEO visibility in different countries followed by widgets covering all of the platform’s main functionality: ranking data, an organic versus paid and competitor-focused keyword breakdown, a backlink profile, social rankings, and more. It’s a similar scrolling layout to what you’ll find in SpyFu and SEMrush, with a straightforward top navigation bar that shows tabs for SEO Research, PPC Research, Backlinks, Social Links, Keyword Research, and Content Performance (only available at higher tiers). This kind of unified dashboard is far easier to navigate than the more disjointed list of available SEO tools you’ll find in platforms such as LinkResearchTools and Majestic.
One of the stronger areas of Searchmetrics functionality is rank tracking and position monitoring. In the Rankings section under the SEO Research tab, I found a filterable list of organic keyword for which PCMag.com is currently ranking, with the link to the corresponding landing page URL, current position in search results, cost-per-click (CPC) for the keyword, average monthly search volume, and Searchmetrics’ custom Traffic Index metric, which gauges the assumed number of clicks on the search result on you competitors’ corresponding keywords. I would have liked to have seen a clearer plus/minus metric on the package to get a sense of how keywords have been faring, rather than having to search out a small icon that brings up a pop-up box showing that keyword’s organic…