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[ad_1] By Iddi Yire, GNA Accra, Nov. 10, GNA - Professor Abednego Feehi Okoe Amartey, Vice-Chancellor, University of Professional Studies, Accra (UPSA), has asked public sector organisations (PSOs) to create and empower marketing departments to improve service quality and ensure effective client service. He noted that these departments should be occupied by...

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[ad_1] Four decades after American Airlines invented the frequent flier, loyalty programs have started to spread beyond airlines and into urban travel. Last November, Uber launched Uber Rewards, using perks like vehicle upgrades to woo and keep fickle customers. Uber’s program design nudges riders to...